"Government has a role in this. But teachers must inspire; principals must lead; parents must instill a thirst for learning, and students, you’ve got to do the work. And together, I promise you – we can out-educate and out-compete any country on Earth. Help me recruit 100,000 math and science teachers in the next ten years, and improve early childhood education. Help give two million workers the chance to learn skills at their community college that will lead directly to a job. Help us work with colleges and universities to cut in half the growth of tuition costs over the next ten years. We can meet that goal together. You can choose that future for America...."
Obama uses the words "we" and "together" to address the crowd. These words evoke a sense of kindness, friendship. While he gives himself responsibility he makes the viewers responsible as well, he makes them feel as a team, that they're working together. By being friendly, that emotion most people find endearing in a man who is trying to lead this country, he can make the viewers friendly toward him, make them want to listen and work with him. He calmly makes everyone involved when tackling an issue while still showing his leadership role.
He hits all tiers of education as he ask for help with child education, community college, and universities. He builds on top of each one with their respective challenges.
I felt a sense of community he builds with those concerned with education. You want your president to be this great leader but to not forget the people he is leading.
"But teachers must inspire; principals must lead; parents must instill a thirst for learning, and students, you’ve got to do the work. And together, I promise you – we can out-educate and out-compete any country on Earth"
He relates the qualities a president should have, inspire, lead, instill, with those he needs help from. He makes the people he is asking help from feel as valuable to education as he is. He makes a promise to the United States of greatness, that the people will be the ones to give the U.S. greatness.
He lays out his plan for everyone to hear then finishes it with,
You can choose that future for America....Making sure everyone knows it's not up to him, its up to you.

